Dave’s Friends Logo

Art & Illustration, Branding

Logo and re-branding for Dave’s Friends, a New York City and Los Angeles-based sketch comedy group. “Forged by three friends, Dave’s Friends creates eccentric, surreal, yet relatable comedy. Our unique voices breach multiple generations.” Dave’s Friends began in 2017, but by 2023, their style had been refined, and were making a move to doing film productions in addition to sketch comedy.

After meetings discussing what their brand means to them, and a series of brainstorming sessions to come up with some words that fit what the sketches’ themes, one of the words that came up often was “surreal.” From there, I began sketching different kinds of ideas often using two different images that didn’t quite match.

The company wanted a logo that represented an aspect of sketch comedy in some form, whether it be filming, or writing. The pencil disguised as the tongue conveys ‘speaking with the pencil.’ The bright colors and bold fonts showcase the vibrant energy of comedy, while the black keeps everything grounded depicting the longevity and development of the group.

Role: Art Direction and Design